The Problem
Purpose After Sports had a strong mission and valuable content, but no efficient way to sell and deliver digital products. Prospective users could find info on social or in video form, but there was no streamlined way to purchase workout guides, download PDFs, or complete intake forms that tailor future content. Without an integrated checkout and content delivery workflow, conversions were low and fulfillment was manual.

What They Needed
A functional and user-friendly online platform where:

• Customers can purchase digital products (workout plans, guides).

• Purchases trigger automated delivery (downloadable PDFs + emailed questionnaires).

• Users can access embedded multimedia (YouTube and Spotify content) to enhance engagement.

• The checkout process is smooth, trustworthy, and optimized for completion.

Solution
We built a full Stripe-powered eCommerce flow with custom delivery automation:

• Product catalog & cart: Clean presentation of digital products with clear descriptions, pricing, and add-to-cart functionality.

• Stripe checkout integration: Seamless and secure payments without redirecting users to a confusing portal.

• Automated PDF delivery + email questionnaires: After purchase, users instantly receive automatically sent downloadable workout PDFs and a tailored intake questionnaire emailed to them to guide their customized plan.

• Embedded YouTube and Spotify blocks: Multimedia content integrated directly on relevant pages to keep users engaged and excited about their workouts.

• Mobile-first and performance optimized: Fast checkout, simple UX, and layout that feels intuitive on phones where most users are browsing.

The design centered on trust and clarity: strong calls-to-action, frictionless checkout, and clear post-purchase expectations.

Outcome
Since the upgrade:

• Users now complete purchases faster thanks to streamlined cart and checkout flow.

• Delivery of digital products is now fully automated, removing manual work from the team.

• Engagement metrics improved on multimedia-heavy pages, with users spending more time interacting with embedded YouTube and Spotify content.

• Collecting questionnaire responses provides actionable user insights that tailor future workouts and increase perceived value.

Even without paid ad campaigns, direct traffic and repeat buyers have become more consistent because the experience feels trustworthy and easy.

Why It Worked
We focused on function over flash — making sure the platform actually helped users get what they came for: workouts they could start using immediately and content that resonated. Automating the purchase-to-delivery pipeline saved time and reduced drop-offs post-purchase, while multimedia embeds kept users connected to the brand voice.