The Problem
William Douglas Co had expertise and credibility in its field, but its digital presence wasn’t communicating that. The old site was dated, hard to navigate, and didn’t convert visitors into leads. Prospective clients who searched for services left confused or unconvinced, which meant the firm was missing out on inbound inquiries — especially from larger organizations that expect a polished online experience.
What They Needed
A modern professional website that communicates authority and trust instantly, makes complex service offerings easy to understand, and drives qualified leads through clear conversion paths (contact forms, consultations, and thought leadership).
Solution
We delivered a polished, conversion-focused website with:
Professional design and brand alignment — clean typography, refined layout, and visual hierarchy that reflects the firm’s expertise.
Service pages structured for clarity — each offering is explained with benefits first, features second, and client outcomes emphasized.
Trust signals up front — testimonials, case highlights, and logos where appropriate to build credibility.
Clear lead capture points — strategically placed contact forms and CTAs for consultations or follow-ups.
Mobile-first performance — every page optimized for speed and ease of use on phones.
We tailored the UX to how prospective clients actually think — they want confidence fast, clarity around services, and an obvious next step.
Outcome
After launch:
Time on site increased and bounce rate decreased on key service pages.
Inquiries from new prospects went up noticeably within the first few weeks.
The leadership team reported higher quality inbound leads, with conversations starting at a more strategic level because visitors came in informed.
The site became a reliable first impression for partner outreach and business development.
Why It Worked
We approached the redesign with the end user in mind: informed, professional buyers. The site translates the company’s expertise into a format that builds trust quickly and provides clear paths toward engagement. By reducing friction and emphasizing clarity, the firm now has an asset that does real business development work 24/7.